redlaces is a trademark of H·E·A·R·T UK – The Cholesterol Charity. Key Partners in the redlaces campaign include Flora and Shredded Wheat who have provided vital sponsorship and PR opportunities.

Celebrities

Sally Gunnell –“I’m excited to be wearing my red laces and proud to help raise more money for H·E·A·R·T UK. Wearing our red laces is something we all have in common at this year’s Flora London Marathon.”

Matt Dawson –“For every person crossing the finishing line wearing their special pair of Flora and adidas Red Laces, Flora will donate an extra 50p to H·E·A·R·T UK. So make sure you get laced up – it’s all for a good cause.”